Chasing Rainbows
A poster design competition for the 2012 UCI Track World Championships.
2012
Melbourne was host to the UCI Track World Championships in 2012 and to promote the event, a poster design competition was held as part of 2012 Bikefest. Entrants were encouraged to evoke the vintage cycling poster while including the traditional rainbow stripe of the Track World Championships. An exhibition of entries was held and the winning design was featured in an outdoor campaign in the lead up to the event.
My Role
Producer