Melbourne Street Smarts
A behaviour change campaign to familiarise road users with redeveloped Swanston Street
2011
The redevelopment of Swanston St was a major event for the City of Melbourne. The Squeaky Wheel took part in the behaviour change campaign rolled out for the launch of the new street facilities including new tram stops, bicycle lanes and pedestrian crossings.
We took part in a collaborative design process that created a team of street umpires to guide road users in a fun and entertaining way. A team of performers dressed as umpires from various sports worked in teams at the new infrastructure sites demonstrating the new expected behaviours for road users to model.
My Role
Concept Development
Producer