Move Mindfully in Melbourne
A social marketing campaign encouraging road harmony.
2012–2013
A collaboration with Oslo Davis and SouthSouthWest for the City of Melbourne, Move Mindfully in Melbourne encouraged motorists, cyclists and pedestrians to coexist on the City of Melbourne’s busy streets.
In addition to an outdoor campaign of street posters and programs, we applied the series of Oslo Davis cartoons to coffee cups used by cafes located close to accident hot spots. The second year developed on the theme producing three short films depicting a mindful citizen moving on foot, by car and bike, distributed via social media.
My Role
Concept Development
Marketing
Campaign Management