The Squeaky Wheel
An advocacy and producing agency dedicated to the celebration of bikes in everyday life.
2011-2017
The Squeaky Wheel was the umbrella that housed hundreds of events, training programs, rides and campaigns celebrating bicycles as vehicles for change.
The tiny organisation of just three core staff punched above its weight, running ground breaking programs including Pushy Women, Share our Streets, Good Wheel Project and Roll Up in addition to many other campaigns and road safety programs.
The goal of The Squeaky Wheel was to re-frame bike riding as fun, easy and accessible to everyone, no lycra required. It’s suite of programs were unlike anything else being produced at the time. We wanted to be like the bicycle itself, a simple structure that can make a profound difference to the way we move through time and space.
My Role
Founder
Executive Director
Partnerships Manager