Roll Up Bicycle Valet Parking
Red Carpet VIP bicycle parking for events
2011–2016
Roll Up was a VIP red carpet valet service for bike riders. Holding up to 200 bikes, Roll Up was booked by many of Melbourne’s major events including the St Kilda Festival, White Night and the Sydney Road Street Party. Roll Up encouraged active and sustainable transport to events by giving bike riders the best and closest park available.
My Role
Concept Development
Production Design
Partnership Management
Collaborators
“Roll Up Bicycle Valet is a perfectly formed nomadic design system: a network of interlocked needs that activates whatever space it occupies, generates health, encourages collective connection and inspires social warmth through a benevolent service.”